Marketing Concepts

Core marketing principles, frameworks, and strategies tested in CMAT — Marketing Mix, STP, consumer behaviour, branding, digital marketing.

• Digital Marketing and Social Media Marketing — Digital Marketing
• Consumer Behaviour and Buying Decision Process — Consumer Behaviour
• STP — Segmentation, Targeting, Positioning — STP (Segmentation, Targeting, Positioning)
• Product Life Cycle (PLC) — Branding & Product
• Promotional Mix — Integrated Marketing Communication (IMC) — Promotion & Communication
• 4Ps of Marketing Mix — Marketing Mix
• Market Research Process — Marketing Strategy
• Distribution Channels — Distribution & Place
• Pricing Strategies — Pricing
• Branding — Brand Equity and Brand Management — Branding & Product
• Marketing — Definition and Concepts — Fundamentals