Value Chain Analysis: Businesses create value through primary activities (e.g., production, marketing) and support activities (e.g., HR, technology development).
Sustainable Competitive Advantage: Achieved by performing activities differently from competitors, or performing different activities altogether.
Reaffirmed that competitive advantage stems from either lower cost or differentiation.
Impact
Introduced the Value Chain as a core strategic analysis tool.
Complemented Competitive Strategy by offering a more detailed internal analysis framework for achieving competitive advantage.